growth marketing lead.

Plan and execute field marketing activities, including industry events, trade shows, and bespoke events tailored to key accounts.

Collaborate closely with sales teams to align ABM strategies with sales objectives, ensuring a seamless customer journey from initial engagement to closing deals.

Utilize a mix of marketing challenge and tactics, including digital, direct mail, and in-person engagements, to build and deepen relationships with targeted accounts within the Agency Partner Network Growth, Digital Logistics, Supply Chain Solutions, and Logistics Services.

Measure and analyze the effectiveness of ABM and field marketing campaigns, using insights to refine and optimize future strategies.

Create engaging, account-specific content and messaging that speaks directly to the needs and interests of targeted accounts.

Leverage CRM and marketing automation tools to track engagement, measure campaign success, and provide actionable insights for account teams.

Coordinate with internal stakeholders to ensure consistent messaging and branding across all ABM and field marketing initiatives.

Stay informed about industry trends, competitor activities, and best practices in ABM and field marketing.

Generate reports and dashboards.

Demonstrated experience leveraging both CRM and Marketing Automation platforms. (HubSpot and Salesforce skills are preferred, but not required)

Identify and nurture relationships with target accounts across many segments using a combination of marketing channels and strategies, including, but not limited to, digital marketing, direct mail, and field events.